social and human objective of business.

 SOCIAL OBJECTIVES:

The social objectives of business are gaining more and more recognition with each passing year. The main social objectives of business are as follows:--

 Supply of standard quality of goods:

One of the social responsibilities of business is to produce goods of standard quality. If the enterprise is producing inferior, substandard and adulterated goods, it will be doing disservice to the society.

   Avoidance of anti-social practices:

It is not fair of the part of a business to indulge in anti-social practices such as hoarding, black marketing, smuggling, overcharging etc. to earn profit. A reasonable profit on a legitimate business is regarded a healthy sign and considered hilal from Islamic point of view also.

   Provision of more employment:

Business provides employment to the people. It thus helps in increasing the standard of living of the members of the society.

  Cooperation with the government:

The business community should adopt to positive approach towards the policies of the government of the country. They should pay all taxes and dues in the time to the government. All business activity should be carried within the legal frame work of the country.

  Use of national resources: The business should use the national resources in the best interest of the country. Wastage should be reduced to the maximum. The motto should be more and more goods for more and more people at lower and lower price.

HUMAN OBJECTIVES:    

  The business activity carried on by the people (entrepreneur) through the people (employees) and for the people (customers). Human factor is thus an important element in business. A business which overlooks the human factor cannot prosper and ultimately suffers losses. The human objectives of business are that 1. The employees working in a business should be fairly rewarded 2. A healthy climate created by providing opportunities to the employers for developing new skill and abilities 3. The employees should have say in the affairs which directly effect them. 4. The thinking of modern business must go well beyond material benefits of its employees. It must reduce unpleasantness of work and plan for job satisfaction to the workers.

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